Crisis Communications

Working in conjunction with Emergency Operations Center and Police Services, the University Affairs Division is responsible for communicating with the campus community and the public during critical or emergency situations. This communication occurs via the mass notification system AlertU, NewsCenter and WorkPlace postings as well has SSU home page messages and through the media.

Police Services is responsible for dealing with the emergency itself. Types of major emergencies and crises could include one or more of the following conditions:

  • Earthquake
  • Epidemic
  • Explosion or Aircraft Crash
  • Fire
  • Active Shooter
  • Flood
  • Hazardous Materials Spill
  • Riot or Terrorist Activity
  • Severe Drought
  • Significant Power Outage

University Affairs has a crisis communications team that responds and informs in the event of a campus emergency.

The Crisis Communications Team, working in conjunction with Police Services or the Emergency Operations Group, will use multiple means to reach the campus community with information.

  • mass notification system
  • email if available
  • Facebook and Twitter postings
  • postings to the SSU home page
  • messages on the SSU emergency line: 1-888-533-5388
  • message on the SSU main line (707 664.2880) directing callers to the emergency line.

The campus community should avoid contacting Police Services for information during an emergency as they will dealing with the safety of the campus community.

The first wave of an emergency in this age of social media often sees news of a crisis hit the campus before the University is fully aware of details. The challenge is to provide as accurate a set of facts as possible as quickly as they emerge to both the internal (faculty, staff and students) and the external community (parents, neighbors, elected officials, the general public).