This 8-week online course provides sales and management training for suppliers and distributors in the wine and alcohol beverage industry. Through exploration of route-to-market strategies for alcoholic beverages, students gain client-facing sales and territory management skills. Building on this knowledge, students complete weekly series of pre-recorded micro-lectures and submit activities or quizzes with video coaching and feedback from the instructor.
School
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Business & Economics
Department Office
:
Stevenson Hall 2042
(707) 664-3235
Department Website Link
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Degree & Program Types
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Department Nickname
:
SBE