Publicity & Media

The University Affairs news and information team serves as the liaison between the University and the news media by communicating stories to local, regional, state and national media outlets via television, radio, print and online media.

The news and information team also is available to on-campus media (STAR, KSUN and SSU-TV), as well as SSU's own NewsCenter and WorkPlace (exclusively for employees).

This page provides useful tools for garnering news coverage and the basis for mounting public relations and marketing campaigns:

  • News Ideas Form – the means/channel to discuss story ideas
  • On-Campus Promotion – a step-by-step guide to promoting on-campus events
  • Off-Campus Promotion – a step-by-step guide to promoting off-campus events
  • Working with the Media – a guide to framing story ideas
  • Create Experts Guide Profile

Examples of newsworthy events include:

  • Unique department programs
  • Outstanding student achievement
  • Large donations
  • Alumni Successes

Examples of promotional tactics include:

  • Analysis or prediction
  • Issue a report
  • Take a stand on a controversial subject
  • Announce an appointment