Wine Business Courses & Programs

Wine Business Professional Development Seminars

Half-day seminars. Whether you are currently an industry professional, exploring a new business idea, or transitioning to a career in the wine industry, our professional development courses can familiarize you with new ideas, pragmatic concepts for wine businesses and practical ways to be more effective. READ MORE..

 

Certificate Program In Tasting Room Management

We are proud to announce that the Wine Business Program is now offering a Tasting Room Management Certificate through its professional development program. The certificate helps prepare tasting room staff to step up to more responsibility by taking courses in direct shipping, staffing, marketing, wine club management, data base management, sales, budgeting, and customer relationship management. READ MORE.

 

Wine Business Entrepreneurship 2010

The focus of the course is the development of a business plan that new entrepreneurs can apply to current and future opportunities. Those already in the industry will find the class useful for improving their existing business plans, or refining their management of one of their winery’s business units. The plan helps the entrepreneur clarify the purpose and direction of the business and attract support from others. It enables the entrepreneur to manage a growing and necessarily complex set of dynamics by providing mileposts and indicating the resources that will be required to achieve them. Finally, it provides a continuously updated set of standards against which to compare actual performance. Topics to be addressed include: Competitive strategy, raising capital, credit from the banking perspective, valuation and capital costs for wine business and vineyard development, cash management and corporate housekeeping, managing growth, brand protection, developing a marketing plan, direct to consumer sales, public relations, managing logistics and distributions, human resources, leadership, exit strategies and the unique legal challenges associated with the wine business. (Read More after November, 2009)